Field Marketing Group
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phone:720.229.0647
FMG Gains New Referral Source for Eye Surgeon
‘Eye Opener’
FMG Gains New Referral Source for Eye Surgeon
Denver, Colorado-based physician marketing service overcomes geriatrician’s eye-surgeon stereotype, shares IFIS information. Personal contact gains referral source for client.
Today’s rapidly advancing medical innovations – and the specialists who deliver them – are not immune to communication problems. Even in this age of information, misconceptions and stereotypes can plague physicians in their interactions with not only patients, but also other physicians.
A physician marketing service can help overcome these barriers.
As President of Field Marketing Group, a direct-to-physician marketing company, I recently visited with a geriatric physician on behalf of my client, an eye surgeon. During the meeting, the geriatrician said he believed many eye surgeons remove cataracts with little regard for actual patient needs. Because I was speaking personally with the physician, I could address this stereotype professionally and share new information about cataract surgery with him, including the dangers of Intraoperative Floppy Iris Syndrome (IFIS) – a side effect of systemic alpha-1 blockers such as Flomax®.
The geriatrician was unaware that IFIS makes cataract surgery high risk, and such cases are best handled by an experienced eye surgeon. At the end of our meeting, he thanked me for sharing valuable information about IFIS and an eye surgeon capable of handling it and other high-risk cases. He plans to make referrals.
Building that kind of long-term relationship through direct-to-physician marketing is key to growing your practice or medical business. FMG offers proven Detail Strategies™ and valuable marketing services specifically for small medical businesses and niche medical practices. Contact FMG to learn how face-to-face networking can work for you.
If you have any questions, or would like to get started with promoting your practice, please call or click here to contact us!
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